Why It’s So Hard to Find Effective Drug Rehab in Georgia
Sunday, May 24th, 2009In my experience, the rich do get richer. In business, it’s easy to see why. They have extensive resources. They can afford expensive marketing; smaller businesses can’t. The little guy may have the better product, the proverbial better mousetrap, but few will beat a path to his door if they don’t know the way or that he even exists for that matter.
And so it is with drug rehab in Georgia. A drug rehab center’s success results often from its powerful marketing rather than from having an effective drug rehabilitation program. Big centers with big budgets win in the fight for business even if the smaller centers and less well known programs offer clearly better treatment.
Every business must make a profit to at least to survive. That’s true. But not every business must satisfy its customers to make it. This might seem inherently illogical, because with most businesses the opposite is true. A restaurant, for example, is only as good as the last meal it served. It depends on repeat business and referrals to make a profit. That’s its business model.
A drug rehab center, on the other hand, may work on a different business model. It does not depend on repeat business, nor on referrals. After all, the family doesn’t want everyone to know that Johnny has a problem with drugs, right? And the profit, and there’s a lot of it, is built into the first visit. Which, by the way, will probably be the only visit. You see, most Centers fail their patients, with only one in seven remaining drug free over time.
Drug rehab centers survive largely because of the law of supply and demand for drug rehab. There’s not much supply, and there’s a huge demand for it. With effective marketing, the powerful psychiatric centers, the big players in the drug rehab industry, channel the demand into some of the least effective programs. This threatens the survival of smaller centers who can show more impressive results. The sheer cost to duplicate their marketing hinders competition and ensures continued dominance of the big players.
Most of the drug rehab centers which people see on t.v. or the internet or hear about on the radio get poor results which ironically works to their benefit. People desperate for help don’t really have a choice as long as they don’t find out about other more effecitive programs. Kind of a what you don’t know won’t hurt them.
There is effective drug rehab available to you in Georgia, but it can be hard to find without the help of professionals, like Georgia Alliance. We’ve done an extensive analysis of the programs available in this area and know which ones work.
Fritz Alders,
Managing Partner Georgia Alliance